DHAKA: Themed ‘You Speak, We Listen’, the Customer Service Week organized by the British Council commenced Monday (October 3) at the British Council office at Fuller Road, Dhaka.

The four-day celebration is slated to continue till October 6, said a press release.

Customer Service Week (CSW) is an international event devoted to recognizing the importance of customer service and to honoring the people who serve and support customers every day.

Celebrated annually during the first full week in October, this year the week will be observed across all the British Council offices in the South Asia region from October 3 to 6.

Participants include leading financial, healthcare, insurance, manufacturing, retailing, hospitality, communications, not-for-profit and educational organizations, as well as government agencies and others. What unites them is their deep commitment to quality customer care, the release added.

The British Council celebrates this week because it provides a unique opportunity for service and support professionals around the globe to join in a celebration of the important role that customer service plays in the organization.

The core goals of the CSW are: to boost morale, motivation and teamwork; to reward frontline colleagues for the important work they do all year long; to raise awareness of the importance of customer service amongst staff; and most importantly, to remind customers of the organization’s commitment to customer satisfaction.

The inauguration ceremony was attended by Dhaka North City Corporation (DNCC) mayor Annisul Huq, British Council Bangladesh deputy director Jim Scarth and British Council Bangladesh examinations director Deep Adhikari also attended the inaugural ceremony.

British Council Bangladesh customer services head Zunayed Ahmed said, “Customer satisfaction is the main focus of all our services. The reason behind the resounding success of British Council’s operations across the globe including Bangladesh, is a league of highly competent and motivated employees who dedicate themselves providing top-notch services to our customers”.

“The Customer Service Week is an attempt by us to recognize the value of our customers and to appreciate the hard work of our employees,” he added.

Being a cultural relations organization, the British Council caters to a variety of needs of its customers. The CSW is the British Council’s attempt at celebrating the diversity of its customer base, and winning and retaining its most important asset – ‘The Customer’.

The British Council’s Customer Service team in Bangladesh is responsible for first contact representation of all activities carried out by the Council in the country. The main objectives of Bangladesh Customer Service is to ensure that the customers get smooth access and quality support through all five channels – Phone, Emails, Face to Face, Social media, and Live Chat.

This year there will be live streaming sessions on British Council Facebook page for the customers.

On 4 October, CSW will cover Studying and Living in the UK from 10:00am to 11:00am, and IELTS Consultation Program (ICP) from 12:00pm to 1:00pm.

On 6 October, the live feed will cover Common Mistakes in IELTS – Speaking from 5:00pm to 6:00pm.

BDST: 1808 HRS, OCT 03, 2016
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