DHAKA: Yahoo said on Saturday that it acquired tech company Bread, a URL shortener that allows users to design then target advertisements to readers who click on their links.

‘Through this acquisition, we`re gaining a team of six engineers and product managers who will join our advertising technology organisation in Sunnyvale,’ a Yahoo spokesperson said, reports The Straits Times.

Bread, which has already been shuttered, allowed users to make and insert ads that people clicking through to a shortened link’s webpage would have to view, according to media.

‘When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetise their online content,’ the company said in a statement.

BDST: 1400 HRS, OCT 13, 2013
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