Apex Textile Group, country’s leading textiles entrepreneur, has rolled out a plan to introduce its own brand with a view to strengthen its stake in the growing fabric industry. 

Addressing a view-exchange meeting with wholesalers and retailers in the city on Monday, the group's Director Md Abrar Rashid said: "We are going to launch our own brand soon, considering the growing demand of our fabrics." 

Abrar said the Group is currently engaged in export-oriented home textiles production. “We also dye and weave fabrics for other top brands in the domestic market,” he said. 

On the other hand, expressing their views, local fabric traders suggested that since Apex has a long presence in the fabric industry, their own brand will have enough potentials to grab the market share. 

They said, as a quality fabric producer, Apex needs to concentrate on consumer-friendly pricing for their products. 

Apex is now mainly producing home textiles but it will expand its product base and will diversify to other items while launching its own brand, AHM Jahangir, a director of the company said.

BDST: 1746 HRS, NOV 30, 2020
AP